Do Good & Share the Love this Mother’s Day with St. Jude!

by E. Johnson Cooper

Spread love this Mother's Day with these's the Brooklyn Way!
Spread love this Mother’s Day with these items…it’s the Brooklyn Way!

Last week I had the esteemed pleasure of vising St. Jude Children’s Research Hospital in Memphis, TN. I was there with a group of awesome women now known as the ‘St. Jude Bloggers,” to learn more about the work of St. Jude and how they save children’s lives. Let. Me. Tell. You. It. Was. Amazing. But before I post about my trip, on the strength of my word, I want you to have a chance to support the good work of the hospital just in time for Mother’s Day! PLUS, I want you have the chance to win goodies for your Mother or Mother-like woman in your life.

You see, this Mother’s Day, St. Jude corporate partners LOFT, Nine West and Kay Jewelers are pledging a portion of proceeds from the sale of select items to the kids of St. Jude. They were gracious enough to provide me (and the other St. Jude bloggers) with all of these items and they are tre cutes! Here are the items:

feelgood2Loft Cares “Feel – Good” Card is available in-store April 28 – June 1, 2014. Ninety percent of the $25 purchase price will go to support the lifesaving mission of St. Jude Children’s Research Hospital to find cures and save the lives of countless children around the world battling cancer and other deadly diseases. Customers can use the card through June 1 for 20 percent off every $100 purchase.  Since the partnership began in 2007, ANN INC. has raised over $21 million through its support of the St. Jude Thanks and Giving campaign and the LOFT Mother’s Day campaign.

scarfThe Nine West Western Loop Scarf is available in-store and online until June 30, 2014. The scarf retails for $32, of which $10 will help fund pioneering research and treatment at St. Jude Children’s Research Hospital. Because of donations like this, St. Jude has the freedom to focus on what matters most – saving kids regardless of their financial situation. The Jones Group, Inc. has been a St. Jude partner since 2004. To date, The Jones Group, Inc. has raised over $4.8 million through their support of the St. Jude Thanks and Giving campaign.

kayThe Kay Jewelers Open Hearts Mother’s Day Card, available in-store at Kay Jewelers, will be sold from now until May 11, 2014 for $3. All profits, no less than $2.50 of each card, will be donated to St. Jude Children’s Research Hospital to help ensure that no family ever pays St. Jude for anything, so they can focus on helping their child live.







I am going to order my mom the scarf today! She’ll love it! I’m also going to give my mom the gift card and card because she deserves to treat herself. 🙂

If you want your chance to win them (before you buy them), here’s how you can enter:

You can also visit, or to purchase a special card to print, mail or send as an e-card to your mom, wife, grandmother or other important women in your life. Tell me hearts wouldn’t melt over these adorable kiddies!


*To learn more about St. Jude Children’s Research Hospital’s corporate partners, visit

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