by Guest Blogger, Chelsea Hamlet
Social Media plays a huge role in our daily lives. If we like something we see, we post a picture of it on Instagram. If we have a compelling thought, we tweet it. Unfortunately, there are many people who utilize social media to vent about their personal lives. They’ll talk about how much they hate their jobs, how their significant other is getting on their nerves, or share the many ways they wish their lives could be better. If you are one of these people, those venting sessions can have a negative effect on your brand and philanthropic efforts. For example, if a non-profit were to request to follow you on your social networks, what image would be projected? Would they see your community engagement or a play by play of your night on the town? If they see both, which do you think would leave a lasting impression? Just in case you are starting to feel nervous, here are five suggestions on how and why you can clean up your digital dirt as a Young Black Philanthropist.
1) Delete, Delete, Delete
Delete any photos or statuses that you wouldn’t want your mother, grandmother, or boss to see. According to theguardian.com, 77% of recruiters said they used search engines to find information data on candidates and 35% admitted they eliminated a candidate because of what they found online. Thus, it’s better to be safe than sorry.
2) Be Google-able
If you have a positive social media presence, but no one can find your social media channels, or work you have done when they Google your name, how does that help you? You can become Google-able by making your social media networks public (after you delete inappropriate posts), complete your LinkedIn Profile, and create a brandyourself.com account. LinkedIn is a great way to build a professional presence online and network with other professionals, who are interested in the same philanthropic efforts as you. LinkedIn is also very SEO friendly. Brandyourself.com is a website that assists with SEO. You can choose three websites or social media channels to appear on the first page of Google between three to six weeks for free.
4) Create an Online Portfolio or Professional Website
You can build your credibility and showcase your skills by creating an online portfolio or professional website. You can do this by using WordPress to showcase the work you have done for various companies and philanthropic organizations. If you’re not sure how to use WordPress, there is a tutorial app called WordPress Tutorial. You can also put your website or online portfolio on your social media networks.
5) Don’t be Boring. Just be Appropriate!
I’m not saying you have to be all business online. You can post pictures and statuses about your community work, trends related to your career field, current events, pop culture, and TV Show’s that you watch. This is a great way to build a following because people will be interested in your work and your personality.
Chelsea Hamlet is a senior majoring in Communication and Social Interaction at SUNY Oswego with a minor in Creative Writing. She has interned at The Wendy Williams Show, 107.5 WBLS, and is currently the Digital Dirt Specialist for the Career Services Department at SUNY Oswego, where she gives students and faculty advice on how to properly brand themselves online. You can reach out to her on Twitter (@_iamchelseaa) or LinkedIn (www.linkedin.com/in/chelseaahamlet/).